Rabobank
Vision, mission, values. Creating a belief system for a bank.
Rabobank : Vision, mission, values. Creating a belief system for a bank.
Hush: Commissioned by Digital Fidelity Ltd.
Naming, identity, product design, communication.
Ministry of Sound: Commissioned by EnterpriseIG
Chalk developed the brand story for the Ministry of Sound, applying it to the Ministry of Sound brand book and guidelines.
Japan Airlines: Commissioned by Japan Airlines
The intricacies of the Japanese social system, brought to you by the people who should know best - the national carrier. This campaign won international awards for copy, art direction and typography.
The Economist : Commissioned by The Economist
Chalk extended Economist UK poster advertising into international environments, including airside and outdoor.
Comme de Garcons: Advertising.
The Power Station: Commissioned by Parkview International.
Chalk creative directed naming, positioning, identity, brand story, values, brand architecture, audience segmentation and internal and external communication for the site formally known as the Battersea Power Station.
28 Heroes: Inside the Kangaroos
An Australian best seller, Twenty Eight Heroes went inside the Australian Rugby League team in words and with pictures by photographer Basquali. Profits from this project went to the Children's Leukaemia and Cancer Foundation.
Wedgewood: Commissioned by Futurebrand
Chalk Projects worked with Futurebrand to develop strategy, product architecture, design elements, tone of voice, brand bible and internal communications in order to refocus and re-present the Wedgwood iconography.
K&L: Commissioned by K&L with Nameless Brands
Chalk worked with Nameless to develop this award winning campaign in a difficult sector. One execution was the most recognised advertisement in the US legal industry.
Standard Chartered: Commisioned by EnterpriseIG
Chalk created concepts and messaging for this pan-Asian campaign for Standard Chartered based on 'the spirit of sport'.
Sky: Commissioned by BAA
Chalk developed this campaign to attract advertisers airside.
